It was great seeing you in Atlanta!

Atlanta-area residents voted…and we were pleased to present: Building an Action Plan to Out-Hustle the Economy by Samantha Cohen.  » Download the presentation

• Date: February 11, 2009 
• Time: 8:30 a.m. — 12:00 p.m.
• Host Hotel: Hyatt Regency Atlanta, 265 Peachtree Street NE, GA

 

Session and Speaker Details

Building an Action Plan to Out-Hustle the Economy

Sure, times are tough. With spending cuts and worries about the future, it's natural to want to bury your head in the sand. Many organizations will choose to cut back their development activities — an understandable response, but one that won't position you or your organization for success. Every organization, large and small, needs to create an action plan. This session will cover key topics such as evaluating new income sources; promoting constituent loyalty through recognition programs for donors, volunteers, and advocates; crafting a strong and transparent communications strategy; and improving the ask. Join us for real strategies you can institute now to ensure you not only survive, but thrive.

Samantha Cohen

Samantha brings an extensive knowledge of income generation for nonprofits while specializing in broad-based annual giving, major giving, and building bridges between the fundraising programs. She has created and managed giving programs that have seen year-over-year increases in the double digits. Prior to joining Blackbaud in 2003, Samantha held various development and marketing roles for organizations in both the United States and Canada, including Kentucky Opera, Canada’s National Ballet School, and the Toronto Symphony Orchestra. Using her experience in many aspects of fundraising, Samantha works in both project management and business consulting for several Blackbaud products, including Blackbaud Enterprise CRM, The Raiser’s Edge®, and prospect research tools: ProspectPoint®, WealthPoint®, and The Researcher’s Edge™. Some of her notable customers include a prestigious teaching hospital in the Northeast, internationally recognized colleges and universities, and dozens of human services and cultural organizations. Samantha holds a BA in English and drama from McMaster University in Hamilton and a certificate in income management from the University of Waterloo, both in Ontario, Canada