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Blackbaud Delivers - 2008 Archive
Welcome to the 2008 Blackbaud Delivers archive! In 2008, we brought practical nonprofit management seminars presented by some of our best experts to a variety of major cities and via the web. The theme of our inaugural Blackbaud Delivers program was “Growing Your Fundraising in a Recession,” and all seminars were geared toward helping you keep your fundraising afloat despite today’s economy.
If you are like most nonprofit professionals, you are still looking for ways to protect your organization’s future. We can show you exactly how. Download our 2008 Blackbaud Delivers content below or join us this year at one of our 2009 Blackbaud Delivers events.
Regional Seminar Content
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Speaker |
Presentation |
Donor Retention: From Analysis to Action
Everyone feels the effects of a fallen economy. All-time high gas and food prices lead to shrinking or absent discretionary income, which in turn can lead to shrinking or absent dollars earmarked for charity. And even donors with money to give tend to “charity shop,” which may lead to flat donor retention rates. But history has proven time and again that organizations with high donor loyalty can actually thrive in the face of a recession! So how can you build loyalty at your nonprofit? It involves much more than improving renewal rates and sending more thank-you notes. In this seminar, we’ll discuss why donor retention is one of the most important signs of your health and future viability; offer a deeper understanding of current trends in donor retention and what motivates donor loyalty; ways you can measure and evaluate loyalty; and things you can do today to increase donor loyalty both now and in the future.
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Samantha Cohen |
Download PDF |
The Right Message, The Right People, The Right Time — Making the Most of Email Marketing
With the economy in a slump and no foreseeable end in sight, it’s high time for you to beef up your email marketing strategy! There’s simply no faster or more cost-effective way to reach out to supporters and keep your organization top of mind than through a well-organized and managed email marketing program. In this seminar, we’ll discuss why email is so effective, how to get started if you haven’t already, how to grow your email address list, and much more. We’ll highlight proven strategies to help you bring in gifts, as well as tools to help you plan, develop, launch, and manage a successful program. Plus, we’ll share tips and tricks that can help you ease donors’ concerns about parting with their dollars during a recession.
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Allison Van Diest |
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Developing a Culture of Accountability and Stewardship
As the economy continues to slide and nonprofit fundraisers pay particular attention to how they spend funds to cultivate donor dollars, we must not forget the enduring importance of accountability and stewardship. Good stewardship and financial accountability is essential to success — and now more than ever, we all want and need to be successful! Openness and honesty in reporting to constituents, as well as fiscal and fiduciary responsibility in handling finances, appropriately top the list of priorities to be better stewards of your donors so you can maintain strong relationships. This seminar will highlight these and other aspects of accountability, including governance, administrative policies and procedures, strategic planning, and resource management. |
David Kilmer |
Download PDF |
Web Seminar Content
Blackbaud Delivers 2009
Ready for more? The theme of the 2009 Blackbaud Delivers program is “Worry Less,” and all seminars will be geared toward helping you reduce your worries and put the practical steps you need in place to keep your fundraising on the upswing this year. Visit the Blackbaud Delivers page to join us for one of our 2009 events!
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