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Charleston Day School Charleston Day School Uses Blackbaud’s Total School Solution™ To Improve Communication with Students, Parents, Prospective Families, and Alumni
Charleston Day School was founded in 1937 in historic downtown Charleston, South Carolina. Today, Charleston Day School has 187 students and provides a rigorous educational experience while focusing on developing the qualities of scholarship, integrity, respect and responsibility in students.
The Challenge:
On the brink of celebrating its 70th anniversary, Charleston Day School launched an initiative to overhaul its website and marketing materials with a goal of enhancing communication, incorporating its mission, and establishing a consistent look and feel throughout. The School’s website did not support its marketing and communication needs because it was unable to segment views or target content to specific visitors.
The Solution:
The school implemented Blackbaud’s Total School Solution and worked with Blackbaud Interactive, the company’s Internet strategy and services team, to complete a website redesign in just two months. With Online Campus Community™ as its website management solution, the School was able to achieve the interaction it needed to enhance communications and target marketing messages.
The Results:
The website, built with Online Campus Community, now reflects the School’s mission and provides students, parents, prospective families, and alumni with one place to get information and connect with each other and the school.
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