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Internet Resources Blackbaud Internet Solutions Division is committed to providing ideas, best practices, and advice to help you succeed at internet marketing and fundraising. Following you’ll find just a few of the resources we have to share. If you have a specific question or suggestion, please email us!
| Featured Resource |
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Web Design Self-Assessment
There is no faster or more effective way to reach new supporters and donors than through online marketing. But simply having a website is not enough to attain the results your organization seeks; your site must be designed to deliver your message, branding, and content as well as convey the spirit, mission, uniqueness, and importance of your organization.
To create an "indestructible design," each web page must effectively communicate three critical pieces of information:
- Where the visitor is,
- What the visitor can do there, and
- How the visitor can do those things
Take a few minutes to read through these questions and compare the answers to your organization’s website, then contact one of our web design experts for more information on how Blackbaud can help you design a website that inspires more support.
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| Events – Recordings and Downloads |
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| Newsletters, Blogs, and Articles |
- Connections Blog
Written by Steve MacLaughlin, director of internet solutions at Blackbaud, this blog provides analysis on internet marketing trends, news, commentary, events, and more.
- NetWits Think Tank Blog
Members of Blackbaud's Internet Solutions team use this blog to share best practices and creative ideas on internet marketing and the use of web technology to meet organizational goals.
- Webby Things
Chad Norman, webmaster and manager of internet marketing at Blackbaud, keeps blog readers up to date on web technology, social media, and other “web geek” topics.
- Chatterbox
This blog covers the latest social media and technology trends with resident guru and technical writer, Lindsey Robbins.
- The Right Message, The Right People, The Right Time
This article discusses how nonprofits can effectively use email communication across their organization.
- How Did Online Fundraising Fare in 2008?
The Chronicle of Philanthropy publishes Blackbaud’s news on 2008 online giving trends.
- Reach Out
Nonprofit Times asks Blackbaud how smaller online communities can impact an organization.
- Using A/B Testing to Improve Response Rates
Nonprofit Times publishes Blackbaud’s tips on how to make email more effective.
- Donors’ e-Payments Becoming Communication Tool
The Nonprofit Times Instant Fundraising eNewsletter asks Malcolm Logan, Blackbaud Interactive client manager, about the roll of online donation forms.
- Subjects Matter
The Nonprofit Times interviews director of product management for Blackbaud Sphere on how to write effective email headers. |
| White Papers and Industry Analysis |
- 2008 donorCentrics Internet Giving Benchmarking Analysis
This study provides participating organizations the information needed to benchmark their own online fundraising program performance against that of peer organizations, provides a forum for sharing best practices about online fundraising, and highlights key trends in online giving in the context of an overall fundraising program.
- Nonprofits’ Next Step Forward on the Internet
Online donors are a key growth segment for nonprofit organizations. On average, they give more initially and have a longer lifetime giving rate than conventional donors. To establish new relationships and move current constituents to interact and give online, nonprofits must shift from a static, marketing-centric website to a dynamic, interactive, and constituent-centric website.
- Online Gift Donor Profile
Blackbaud Analytics launched the study of online donor behavior in order to compile a representative profile of an “online charitable gift donor,” to find interesting trends in donor behavior, and to help the nonprofit industry understand who the best prospects for online giving are. This report outlines their conclusions and suggests several hypotheses about forces driving prospects or current donors to become online donors.
- Internet Assessment Results
Nonprofits face increasing competition for support every day. By leveraging the Internet to market your organization, you can build stronger relationships with your constituent community — including donors, members, volunteers,and employees — to better support your mission both now and into the future. Compare your organization with the 500+ responses to our Internet Marketing Assessment Survey.
- You can check out all of our published internet fundraising content in our white paper library. View »
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| Podcasts and Radio |
- The Baudcast
This weekly podcast hosted by Blackbaud features a roundtable discussion with internet marketing thought leaders, vendors, and clients.
- Marketing Power Radio
Learn how to take your website to the next level with this radio interview featuring Blackbaud’s Allison Van Diest.
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