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Industry Analysis






Nonprofit Industry Research

In the crowded nonprofit industry you need to stay ahead of the competition for donors, grants, and mindshare. Our primary and secondary research on the nonprofit industry can help you benchmark your organization against your peers. Here you can read, at no charge, results of industry surveys, along with analysis and secondary research from respected nonprofit researchers.

  • 2010 First Quarter Index of National Fundraising Performance
    The Target Analytics Index of National Fundraising Performance analyzes direct marketing giving for many of the largest non-profit organizations in the country. For the twelve months ending Q1 2010, Target Analytics evaluated transactions from 81 organizations, including over 38 million donors and more than 70 million gifts totaling over $2 billion in revenue.

  • 2009 donorCentrics U.S. Recurring Giving Benchmarking Analysis
    This study compares the giving behavior of donors who gave these types of recurring gifts to that of donors who gave only single, one-time gifts.

  • 2009 Index of Higher Education Fundraising Performance
    This study summarizes the annual fund key performance indicators for the higher education sector.

  • 2010 Matching Gift Survey Data Summary
    This report summarizes the responses of 1,087 matching gift companies and their 24,000+ subsidiaries to Blackbaud's annual matching gift survey. Previous years: 2009, 2008, 2007, 2006, 2004.

  • 2009 Survey Series: Return on Internet Investments
    This survey looked at how noprofits are leveraging the Internet, and what they were receiving back from this investment.

  • 2008 donorCentrics™ Internet Giving Benchmarking Analysis
    This study provides participating organizations the information needed to benchmark their own online fundraising program performance against that of peer organizations, provides a forum for sharing best practices about online fundraising, and highlights key trends in online giving in the context of an overall fundraising program.

  • 2008 State of the Nonprofit Industry
    We've conducted our State of the Nonprofit Industry Survey annually for the past four years to gather and provide an overview of information that can help nonprofits better benchmark their operations. Previous years: 2007, 2006, 2005, 2004.

  • 2006 Accountability Assessment
    This study helps organizations find out where they stand in relation to their peers and identify areas for improvement. The questions were grouped into four relevant areas: oversight and monitoring, transparency and communications, internal controls, and best practices.

  • Online Gift Donor Profile
    This study was conducted to look at online donor behavior in order to compile a representative profile of an “online charitable gift donor,” to find interesting trends in donor behavior, and to help the nonprofit industry understand who the best prospects for online giving are.

  • Positioned for Success? Measuring Your Effectiveness
    Blackbaud and Tech Foundation conducted a joint survey that identified boards and technology as keys to success — but found that technology planning and staff training need attention.

  • Philanthropy After September 11
    This survey was initiated to provide a temperature check of how nonprofits are feeling about the fundraising climate in the wake of the terrorist attacks.

 


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